Power of Process Spring 2023 - Rebecca Hay

Power of Process is YOUR Step-by-STEp guide to building a design business you love!

Streamline your process. Increase your profits. Create raving fans and clients.


Doors are now closed.

Power of Process is YOUR Step-by-STEp guide to building a design business you love!

Streamline your process. Increase your profits. Create raving fans and clients.


Doors are now closed.

Want to be the first to know when Power of Process is coming back? Join the waitlist.




You’re in the right place if you’re itching to go

From Chaos to Coordinated

Running a design business can be frustrating. And exhausting.

When I first started my business I was beyond time-strapped…things just didn’t seem to have a “flow” to them. My days were always a jumble. There was so much to juggle. And everything seemed a lot harder than it should be.

I was always wishing for a project to end so I could jump into the next one and do things better.

It was an endless cycle for years – until I lived through one of the worst projects of my life! It was a huge wake-up call. Something needed to change.

That’s when I realized what was missing in my business: a repeatable process that kept me on track, made my clients happy, and helped everything not only feel, but actually *be* manageable!

And I can promise you, having a process, and sticking to it, gives you the confidence you need to show up as the design professional you’ve always wanted to be. With the right process, you run the show every time.


Power of Process

You’ll discover how to create your own system to: 

Gain control of your time. 

Organize your design projects.

Increase your revenue.

Eliminate the chaos that comes with running a design business.

Even if you don’t know where to start. Even if the chaos, crappy clients, and overwhelm have you questioning if you even want to be a designer anymore!


How do we do it?! 

With pre-recorded lessons, strategy sheets, bonus trainings, and a live community to support you on your journey…and help keep you accountable.


$1,697 USD

The biggest thing I’ve learned in 9 years of building a successful design business is this:

Change IS possible. You DO have the time. It CAN work!

Meet Rebecca!

After 9 years of trying almost everything, I’ve learned how to cut through the noise and focus on the actions that actually move the needle. Believe me when I tell you – I’ve made a lot of mistakes!

I went from working on small and stressful projects with zero profitability to only working with clients I love, creating projects that inspire me. The 7-figure revenue is just a nice bonus!

It’s my personal goal to share what I’ve learned with other designers & inspire them to take action. 

Power of Process is based on implementing simple strategies and systems inside your business. Then, you’ll dial in your marketing, to attract the clients – and projects – you love. 

It’s easy. It works. And you can do it too!

Featured in

Can you Imagine…

Running all your projects with a streamlined, repeatable process? Stop reinventing the (color) wheel and start enjoying the confidence that comes from having a plan.

Every client becoming a raving fan (and a continuous referral source)? They’ll be so happy with the success of your project they’ll start building your business for you.

Finishing a job with the same energy level you started it with? No more being drained, stressed, and wondering if you charged enough for your time…and being pretty sure you didn’t.

Increasing your profits so you can enjoy the life you want? Whatever your personal dream design life looks like, it all starts with having a process in place to make it a reality. I’ll help you do that (and more!) inside Power of Process.



   I gained so much clarity from Power of Process. It really helped me identify the big pain points in my business and implement different steps to address them.

them. I have a clear understanding of how I want to run my business and the tools I need to do it. I finally have a plan and clear direction. I have created some great professional-looking documents that help articulate my process to my clients through different stages of a project.

Having this well-defined process just improves every area of my business.  It has given me so much more confidence in running my projects and managing my clients.”

Catherine McAllister, Polished Interiors, Toronto


This was the best. I am so glad I stumbled upon your podcast last year, and it brought me to this point. Thank you Rebecca and your wonderful team!!! I now feel ready to get my business on its feet – with the proper tools. I no longer feel like I’m guessing every time I need to make a new quote and start a job. There is a process!

Natalie Allison, L’Abode Design, Ontario



Here’s what you’ll discover inside

Power of Process

Cast your vision & Clarify your strengths

Get started right away! As soon as you enroll, you’ll get access to your portal and two powerful pre-course lessons. This is the foundation for the course. I lead you through a visualization exercise to cast a vision for the future of your business. You will then uncover your strengths and develop your own unique value proposition.

Module 1
Define your Ideal Client

You will learn how to craft your ideal client avatar. I share why it’s vital to think of this one person every step of the way as you build out your unique process. By the end of this module, you will understand exactly who your ideal client is, what they want, and how you can serve them.

Module 2
The Process Planning Framework

Before you can develop your unique process you must first assess where your business is today. You’ll look at what isn’t working and brainstorm solutions in order to develop a framework for your new process. In this module, you will uncover which core service offering is the best fit for you and your ideal client.

Module 3
The Art of outlining your internal process

From chaos to coordinated. You’ll learn how to break down your new framework into actionable steps that will create a natural flow internally. I provide examples from my own process to help you create numbered steps, clear descriptions, internal checklists, and more. By the end of this module, you’ll have a detailed internal process that’ll keep you organized and allow you to grow your business.

Module 4
Develop your unique client journey

This is where you dive deep into understanding how to deliver the best experience to your clients. In this module, you’ll look at your newly developed process with a different lens. You’ll determine if it’s the right fit for your ideal client, right down to the nitty-gritty detail of payment schedules. In this module, I also share my own client journey checklist as a model to help you create your own.

Module 5
Promote your new process

You’ll learn simple attraction strategies to get the word out about your new unique process. I share marketing techniques such as social media, website, and email marketing to promote your new process. You’ll get access to my Canva Template, to help you create your own process flow visual. By the end of this module, you will be ready to leverage your process to attract the clients you deserve.

You’ll also get these sweet bonuses…

Bonus #1
Private Podcast – today with Rebecca Hay

A limited edition private podcast series delivered throughout the duration of the course. You’ll have all POP lessons with you on the go, hear real-life stories from my own business, candid conversations with POP Alumni, and tips to keep you motivated and on track!

Bonus #2
tools of the trade Training

Find out how you can use the latest tech to help keep you organized internally.  In this recorded training, I walk through key programs available to help you document and follow your process. I share the pros and cons of each program, the exact tools I use in my business, and how they can help you eliminate the chaos. 

Bonus #3
Interior design Project management with asana

Keep your projects on track with this simple-to-use system in Asana. The system we have developed over the past 6 years using Asana in my own design business to manage projects from start to finish. I’ll cover how to use asana to manage new leads, track project progress, manage project deliverables, create templated projects with your process, and so much more.

Bonus #4
Automating your client experience with Charlotte Isaac

In this recorded training, Charlotte Isaac, Business Operations Consultant covers 4 tangible elements of a great client experience, the tool we use to deliver our internal processes and nail the client experience every single time, and 3 processes you can automate.

Plus, we’re here to support you!

Live Study Hall Sessions

Hop on a call with your fellow POPers every Tuesday to keep yourself moving forward! You’ll join breakout rooms where you can ask the group for help and support. Brainstorm ideas and work together to get your process perfected…maybe you’ll even meet your business bestie!

Private Community

You also get access to our private, members-only Facebook group. You’ll find the community (and accountability) you’ve been looking for. Finally, a place you can ask all your questions and share resources with other designers. It also includes 6 weeks of live Q&A sessions with Yours Truly, Rebecca! 😊



I’m ready to join the waitlist

Thank you for helping me put an amazing process in place! I have been running my business on my own and struggled to implement a process for myself and my employees.

This course completely CHANGED my life and I am so thankful for it!

Lisa Kooistra, Lisa Kooistra Designs, Toronto

By the end of Power of Process, you will…

Outline the steps of your process, like a pro

You’ll master the art of systems! Finally, move away from the chaos and create a process you can repeat with every single project.

Create internal checklists.

Get super organized! Your checklists will become your guidebook…it’ll keep you (and your future employees) on track.

Expertly build a client journey that will WOW.

You’ll anticipate their needs and find ways to serve them in your own unique way before they even need to ask.

Leverage a mix of email and social media strategies to effectively market your business.

You’ll walk away with the tools you need to spread the word about who you are, who you can help, and why they should choose you.


Systems will save me – Join the waitlist

Here’s what our alumni have to say…


You have given us our capes to be empowered and the compass that will show us how to get there. 

[Before POP] I already had a process… but was able to pivot… redefine and improve it. The best part was learning what others do and having a community to discuss it openly and honestly with no judgment. All of the bonuses, printouts, and seeing what Rebecca does and how she does it, was empowering. It gives others a foundation to start out, improve, motivate, and redirect their business. Ideally, named Power Of Process. I am truly grateful to Rebecca for everything she has gifted me. Priceless!


Caroline Loon, Caroline Loon Designs, St. Catherine’s


Before Power of Process, I never knew exactly what my offerings were. I had all these package options and it was confusing to potential clients. It was also difficult to explain and reassure them that I’d handle all of the details.

After POP, my offerings are clear and limited. These ways are documented and the details are specific. I’m also crystal clear on which option is best suited for those clients and I can speak to that in my discovery call and at the consultation.

There isn’t confusion or any custom approach. It takes all the guesswork out of it and ensures I’m charging properly for my time and services which has increased my profits.

Jocelyn Polce, August Oliver Interiors, Conneticut


POP was exactly what I was looking for to help me refine my business strategies, and get myself organized so that I can offer the best experience to my clients.

I would highly recommend taking the course if you’re a designer that needs support with determining things such as what service you’d like to offer, pricing structures, and how you’d like your projects to run so that you can level up your business and feel truly confident in what you do!

Victoria Harrison, Victoria Harrison Design, Kitchener

Power of Process is a self-paced course combined with 6 weeks of live support…and a private community to keep you accountable!

Wondering if POP is right for you?

You have an interior design, decorating, or staging business and want to increase your profits.

You’re ready to improve how you run your projects. You know there’s got to be a better way than what you’re doing now…

You want to uplevel the clients you serve and start taking on larger, more lucrative projects.

 You’re beyond ready to get control of your business and life.

You’re motivated as heck to put a plan into action but want a little extra support and guidance.



If you said “YES!!” to any of these, then POP is the place for you!








As design professionals, we all want the same thing: to have a successful thriving business we love. 

One where we get to be creative and create impactful projects for our clients. Do work we love and earn the income that comes from being a well-paid professional. 

But design school didn’t prepare us for the business side of running a successful design firm.

It’s ok if you feel like you’ve been struggling. Like you don’t know where to start, or how to make things better. You aren’t alone. There is a better way. And you’ll discover it inside Power of Process.

If you want to…

Have more time and structure to your days without feeling pulled in multiple directions.​

Elevate your brand and attract higher-paying clients.​

Implement a process that works for each project…no matter how unique it is!

Price your services so you make a profit and can reinvest in your business.

Power of Process is the answer you’ve been looking for!

I created Power of Process to help you solve every one of your struggles. It’s a step-by-step guide to developing your own process for your design business. 

You’ll get the confidence you need to implement it and STICK TO IT EVERY TIME so you can run each project, your way.

It’s time to grow your interior design business and prove to everyone you’re the success you know you can be.

What our alumni are saying...

My guarantee to you…

Try the course! If you join and aren’t satisfied, show me your completed strategy sheets within 14 days of enrolling, and I’ll gladly refund your money.

Burning Questions (FAQS)

First, let’s do a little dance…you made an incredibly amazing decision for your business, so you should celebrate! When you’re done shaking your groove, check your inbox right away for your invite to Power of Process (aka POP). This email will confirm your enrollment and guide you through the POP Members Portal. It’ll also have the link to join our Private Facebook Group. Once you log into your portal, start by watching the welcome video. Then dive right into the pre-course work! It’s available immediately so you can get started right away - gotta keep that excited momentum going! The course officially begins on Friday, March 31, 2023, with our Welcome Ceremony, so don't forget to sync the POP calendar to yours!
I’m a firm believer in community and the power of accountability, and I know POP is more powerful when our students go through the program together. For that reason (and so you don’t get overwhelmed by working ahead), we reveal one module per week for 6 weeks starting on April 3, 2023. But you can kickstart your POP journey with the pre-course work as soon as you sign up. It is sitting in the portal, ready when you are.
I’m going to answer that with my own question…How successful do you want to be? With POP, like anything in life, the more you put in, the more you get out. Every week a new module is released inside your members portal. They vary in length and complexity. I recommend you block out 3-4 hours a week to do the coursework and participate in the community with your fellow members. Ultimately, the pace you go - just like your level of success - is completely up to you.
Power of Process is a live course, which is what makes it so powerful! You can join me and your fellow members inside our weekly live Study Hall sessions on Tuesdays, and Live Facebook Q&As on Thursdays. I always answer as many questions as possible.
Don’t worry, we have your back! All live calls will be recorded. The replays are posted inside the members portal within 24 hours for you to watch - and rewatch - when you can. We also record our Facebook Live Q&As. They’re saved in our private Facebook group (and they’re the perfect place to connect with me via the comment section).
I totally get it! Time is so precious and we want to give it our all. The great news is with Power of Process, you have Lifetime Access. You can go at your own pace. Always. So, there is no such thing as “falling behind.” Also, when we launch the program again you will get access to updates without paying the new price, no matter how much it may increase. Maybe what you should ask yourself is: “What amazing things will happen if I commit to doing this work?” I can’t wait to find out with you!
Overwhelm happens at the best of times, and to the best of us. Because I squeeze a lot of knowledge and resources into 5 modules, I hope you’ll be motivated by my constant guidance. Between the private Facebook Group, Live Study Hall Sessions, and weekly Q&As, there is always someone there to support you. Team POP has your back! Plus, I’ve organized the modules to be step-by-step and bite-sized to make perfecting your process easy-peasy.
POP is impactful no matter where you are on your design business journey. In fact, I’ve discovered that many “fresh outta design school” POP members have an easier time implementing what they learn because they don’t have any bad habits to break. Since you’ll have access to POP for the lifetime of the course, you’ll always be able to refer back to it as you and your business grow. Over a decade in the industry means I’ve learned a lot of lessons…many of them the hard way. I’d love to help you avoid them from the start.
Yes! This course is a great foundation for any creative entrepreneur. POP is customized for interior designers. The content is focused on running a thriving, successful interior design business. But many concepts we cover – vision casting; finding your strengths; identifying your ideal client; defining your internal process; developing an elevated client experience – apply to all creative entrepreneurs. Most members are interior designers, stagers, or decorators, but all are welcome! While we don’t customize the program to other specialties, we’d be happy to have you join us and apply what you discover inside to your industry.
Well, in a word: community. I care about you as a designer. I care about my community. I know my goal with this program, and it isn’t about promoting the “mean girl” culture we so often encounter in our industry. When it’s more about helping people and changing the way things are usually done in the design community, the price point can be lower. Since money can be a deterrent (especially if you are struggling with your business or fresh out of school) I truly want this to be accessible to everyone who needs it. You will have EVERYTHING you need to set yourself up for success in a seriously short time frame - and get great feedback and testimonials from your clients - when you sign up for POP.
Short answer: Dive in and try it! Long answer: I’m not in the business of putting anyone in debt. I’m here to help you succeed! It’s time to elevate your business and brand…in order to do that, you have to invest in yourself. I’ve intentionally kept POP at a reasonable price because your success means SO much to me. But I understand if it’s a scary leap for you. That’s why I include my guarantee. If you do the work and you’re still not satisfied, show me your work within 14 days of enrolling and I’ll gladly give you a refund. No questions asked.
POP is helpful no matter what stage you’re at on your entrepreneurial journey. We’ve had students take the course who were just starting their businesses, and others who’ve been at it for over 20 years. Every design entrepreneur will take something useful away from POP that will help them create the business of their dreams. Remember, if you join now, you get lifetime access to the course including all future upgrades; you can watch it in real time, or at your own pace. You also get connected with a great open community of designers who are a practically endless source of knowledge and support. Don’t you want that with you on your journey, no matter where you may be?
My team and I are all ears! Reach out at any time to info@rebeccahaydesigns.com and we’ll provide you with the clarity you’re looking for.

Site Design Rebecca Pollock
Development Alchemy + Aim